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The Martínez Bujanda family have always had a very individual approach to wine making. The original winery near Oyon, that Joaquin Martínez Bujanda began in 1889, is now a museum and a great tribute to his memory.

It houses one of the finest displays of wine making in Spain. Every item has been restored to become an object of beauty, with gleaming brass, copper and the fine patina of old, well-used wood.

Each item also symbolizes the Martínez Bujanda family's constant search for more effective and more efficient production methods. In that sense, little has changed today. The family are as demanding and creative as ever, never accepting that a style of wine is good enough simply because it's the fashion of the day. They integrate both new and time-honored tradition in order to protect and enhance the enviable reputation they have for high quality wines of distinctive character.

The new winery, that was turned into a state-of-the-art complex in 1984, is one of the most modern in Europe, and was originally designed and built by Jesús Martínez Bujanda Jr., the fourth generation to run the business. Here only grapes harvested from the family's own vineyards are crafted into young, fresh wines that carry the Valdemar name, along with the vibrant and elegant Crianza, Reserva and Gran Reserva of Conde de Valdemar. Jesús Sr. has retired now and still keeps a watchful eye over and their sister Pilar. plantings, while the bodega is run by his sons Jesús Jr. and Carlos